Microsoft Hints At Increasing Competition In The Mobile App Stores By Starting Its Own Venture

For a number of years, software giant Microsoft was seen working hard in terms of making its Windows Phone and respective Mobile a success.

It always wanted to give rise to a new and improved operating system that would serve as the ultimate competition to both Apple and Google. Their iOS and Android systems are the most popular and successful around the world.

But it failed in that respect and just could not compete, leading to a major shutdown that arose in 2019.

However, if you think Microsoft has given up already, well, we’ve got some news for you. It still wants to compete with its archrivals but the only difference now is that it wants to do just that in the mobile app store domain.

Yes, the company’s lead for Xbox mentioned how he did have plans to buy Activision Blizzard despite facing great concerns against it from regulators in the government. He further says that those people don’t understand the game well and it’s useless explaining to them.

And right after that, he did not waste any time in terms of speaking about how the company had major plans to become a dominant player that would compete against the App Store and the Google Play Store for app downloads.

They wish to create a rival service offering that begins with gaming and ends with third-party options for various devices. But it’s just a thought for now and they do hope to work on it in the future.

For now, the report does not give out too much other information about the mobile app store offering and how exactly Microsoft wants it to work.

As it is, the software giant has another cloud gaming offering that gives Android owners and iOS owners the chance to play and get access to more than 100 Xbox games.

They do hope to further expand on that front with this new project of a mobile app store, right after it completes the idea of merging with Activision Blizzard. But even if the latter does not prove to be successful, we’re going to see it go ahead with the respective Xbox business.

Xbox knows that this acquisition is very crucial for the firm but if not, then the company would continue to exist and fight across different fronts.