Here Are The Most Popular Authenticator App Options From A Security Standpoint

Social media giant Twitter made a lot of its users upset when it decided to introduce billing for the app’s two-factor authentication (2FA) security system.

Many were confused why a leading platform would even think about comprising the security of its users. But that’s when they justified the claims by mentioning how it might end up doing some harm than good.

Malicious actors are targeting this technology and taking part in identity theft that puts your data at risk. So it’s confusing as to which direction should one even go in. And while we do feel the company could have delivered the news in a smoother manner, it is what it is. But wait, there is no reason to lose hope.

You can carry on protecting your app in more ways than one, thanks to the authenticator app tool. This is actually more convenient as it allows you to log into your account instead of taking on some problem-based texting system.

But with so many apps of this sort in the industry, which one should a user really trust? Remember, the competition is stiff and the options are plenty, making anyone confused.

Thanks to insights provided by App Intelligence, we’ve got some great answers for you. And for starters, it’s the Microsoft Authenticator that seems to be leading the pack. To get a better idea of what exactly is going on on this front, we rounded up the top 10 most installed authenticator apps to have arisen in the year 2022. And here are the interesting findings from just that.

Tech giants Google and Microsoft are at the head of the pack. The duo saw a staggering 105 million downloads taking place last year through both the Play Store and the App Store. As per estimates, Microsoft had 58% of the total share from that. Google was next but the real shocker was for the third position. This went to Twilio. Most people didn’t even know the latter was an app authenticator, to begin with.

In 2022, it saw a staggering 5 million downloads on the App Store and Play Store. Yes, it’s not as massive as Google and Microsoft but it’s doing a pretty decent job considering many people don’t know about its existence for this purpose.

The rest of the list consisted of generic names other than Salesforce. And among those names, we had LastPass too who made headlines for its massive leak despite being a password manager.

When all the installations of these generic names were added all together, the answer was not even close to the likes of Google and Microsoft. But how are they even competing then? The answer is Search!

To be a little more specific in the talk, they’re getting fame through optimization on the App Store and Apple’s Search ads too. And to add a little more drama to this, all of them, except for one are paying for the advertisements on the App Store. They’re making use of their archrivals as keywords for better ranking.