Meta plans to bring AI-generated characters to Facebook and Instagram to boost user engagement, according to company executives.
Meta
plans to bring AI-generated characters to Facebook and Instagram to
boost user engagement, according to company executives.
These AI characters, similar to regular accounts, will have profile pictures, bios, and the ability to create and share content.
Connor
Hayes, Meta's VP for generative AI, shared that the initiative,
launched in the U.S. in July, has already seen hundreds of thousands of
AI characters created, though most remain private.
The move
comes as social media competition heats up, with platforms like
Snapchat seeing a 50% rise in AI lens usage and TikTok testing
AI-powered ads.
However,
concerns exist. Becky Owen, Meta's former head of creator innovations,
warns of risks like misinformation and low-quality AI content. To tackle
this, Meta is enforcing clear labeling of AI-generated content.