Did you know 45% of Teens Remember YouTube Ads After Watching Them
Getting consumers to watch ads has become ever more difficult as of
late, but in spite of the fact that this is the case, Gen Z is showing a
surprising amount of enthusiasm for watching ads. YouTube has posted a
4.4% bump in its quarterly revenues which reveals that ad watching is
not gone for good, and it turns out that Gen Z is helping this push by
remembering more ads than might have been the case otherwise.
With
all of that having been said and now out of the way, it is important to
note that 45% of teens stated that they can remember an ad long after
they have watched it on YouTube. Since over 80% of teens admitted to
watching YouTube videos on a regular basis, the Google owned video
sharing and social media platform might be the most prized one of all
for brands looking to market to consumers.
Some might say that TikTok deserves the top spot, but teens were only half as likely to remember TikTok ads than those they saw on YouTube. 20% even went so far as to say that watching YouTube was part of their daily routine, which lends credence to the notion that YouTube still reigns supreme as far as teen consumer are concerned.
Targeting Gen Z is important because of the fact that this is the sort of thing that could potentially end up keeping brands relevant. This is leading many brands to divert ad dollars previously reserved for traditional mediums like television towards newer platforms such as YouTube. As a result, YouTube’s ad revenues have nowhere to go but up, although TikTok might give it a run for its money in the near future.
The consensus is that YouTube shows teens the most relevant and engaging ads of all, which improves recall. The quantity of ads is far less important than how well remembered it is, and YouTube is clearly winning out in that category despite TikTok’s best efforts. Whether or not TikTok is able to bridge the gap as it did with pure user counts remains to be seen.
H/T: Precise TV.