Here’s How Netflix Plans to Tackle Password Sharing
Quite a few Netflix users share their passwords with others, and while
that is a time honored custom it really eats into Netflix’s revenue with
all things having been considered and taken into account. The streaming
giant has been trying to crack down on password sharing for quite some
time now because of the fact that this is the sort of thing that could
potentially end up shoring up its earnings in a trying time.
With
all of that having been said and now out of the way, it is important to
note that Netflix has been working on a specific feature that will help
make it harder to share passwords. The way this works is that if a user
is logging on to their Netflix account from a location that is
different from where they usually use it from, Netflix will block their
device from accessing the platform.
The streaming giant is
looking to combine various types of data such as device ID, IP addresses
as well as what sorts of titles the account has been streaming. Now,
some streamers will certainly be moving around and they might not be in
their residence while trying to open up Netflix. The streaming platform
will try to solve that by sending them a temporary code that will allow
them to access their account for up to an entire week.
However,
users will still need to establish one trusted device which they can do
by logging onto Netflix using their home Wi-Fi connection at least once
every thirty days. Account sharers might like to know that there is no
current limit on how many different people can watch simultaneously from
the same profile, but this update could do a lot to curtail account
sharing in the long run.
Netflix has been seeing a period of
decline as of late. It’s market share has plummeted from 32% to just
27%, and the platform might not be able to keep its dominant position if
the trend persists. Some are questioning whether cracking down on
account sharing is the right move considering their market share is in
such jeopardy.
H/T: Ghacks.