Internet Usage is Up Among 44% of Consumers, Average Online Time Reaches 8 Hours

Internet usage has seen its ups and downs these past few years, with the pandemic resulting in massive spikes in usage which dipped not long after things started to return to normal. In spite of the fact that this is the case, 44.7% of consumers are increasing the amount of time that they spend using the internet, and this has brought the average online time up to eight hours per day with all things having been considered and taken into account.

This comes from a report that was just published by HighSpeedInternet, and it revealed a lot of insights about the state of internet usage these days. About 75% of consumers research their purchases before making them, and while in person buying is still the preference consumers still rely on the internet to make educated purchasing decisions.

Email marketing teams must be cognizant of the preferences that consumers have here because of the fact that this is the sort of thing that could potentially end up helping them to promote products in the right way to induce sales. With all of that having been said and now out of the way, it is important to note that groceries, home goods and clothing are all largely in person purchases for the average consumer.

67% of consumers prefer buying groceries in person whereas only 13% said that they would rather buy these items online. 50% of consumers also stated that they like to buy home goods in person with 20% saying the opposite, and finally 48% of clothing buyers prefer in person shopping with 22% choosing to shop online instead.

The online space is also less preferable for certain tasks, with a simple pen and paper method being more popular. These include note taking with 30% preferring pen and paper and 27% doing it online, reading books with 36% versus 26%, drafting grocery shopping lists with 44% compared to 28%, and surveying restaurant menus with 42% doing it old school and just 26% stating a preference for checking them out online due to the simplicity of the former method. Take a look at below infographics for more insights: